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TRAINING IN SOUTHEAST ASIA
Part V
by Jean Barbazette
Five trips to Southeast Asia in
the past 24 months have led to some interesting observations
about the differences in learning and training between eastern
and western cultures. As with every trip I've taken to Southeast
Asia, I always learn new, fascinating tidbits:
Japanese business style and acumen not only fascinates
Americans but other Asians. My contact in Singapore told me
about the newest and largest shopping center in all of Southeast
Asia, Takashimaya Shopping Centre on Orchard Road, built by the
Japanese in Singapore. He commented that, "The Japanese store
managers are constantly on the sales floor or at the front door
greeting and helping customers. Singaporean managers go in their
offices and isolate themselves from the customer." It looks like
others can learn lessons from the Japanese. Obviously some
implications for customer service and sales training here.
During these trips, it was interesting to conduct various training
activities that are really effective learning activities in the US
and experience unexpected results!
1. Use of color
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As part of a training session that teaches
divergent thinking during a brainstorming activity, I
asked the participants to identify the positive,
interesting and negative consequences of a city where
there were only yellow cars. What I didn't realize was
that yellow is the color of royalty in Malaysia, and
Brunei. Commoners are expected not to use or wear the
color, especially on the golf course. One participant
from Brunei told me it was very difficult but exciting
to imagine such a situation since that would mean that
democracy had come to their country with everybody now
being part of royalty. That wasn't the answer I
expected.
Suggestion: Be careful about the use of colors
in training in different cultures. The colors may carry
meanings and implications beyond what you expect. Also,
be respectful of the royalty in other countries,
especially Thailand. The Thai's love and revere their
royal family and resent any jokes or disrespectful
comments about them. Luckily, I didn't learn this the
hard way.
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2. Session Starters
We suggest three criteria for an effective session starter.
Select a session starter for your workshop that:
During a workshop on Secretarial Effectiveness held in
Jakarta, I used a session starter familiar to many trainers.
I asked the participants to pair off and introduce
themselves to each other by revealing three accomplishments,
two that are actual and one that is made up.
Working in pairs would be a low-risk method to involve
everyone. Since the workshop would help explore self-esteem
through an individual's past accomplishments as well as
aspirations, it seemed like the perfect session starter for
the occasion. Besides, I had successfully used this very
session starter at our Secretary's Learning Conference held
in Southern California. Frequently a discussion reveals
changes in body language and the content of what is
communicated when an accomplishment is made up.
Most participants discussed two accomplishments and then
identified an accomplishment they would like to achieve some
day. We then related the past accomplishments to building
self-esteem and the "future accomplishment" to personal
goals. It was difficult to relate any change in body
language when discussing an accomplishment that is "made up"
since Indonesia is a Muslim culture, and the concept of
telling a lie or even "pretending" about an accomplishment
is unknown. What a surprise!
3. Summaries and asking questions:
When re-starting the workshop after lunch, I asked
participants to form small groups and discuss: 1) What was
most helpful/meaningful from the morning session? and 2)
What questions need to be answered about this morning's
material.
Several participants said that this 20 minute climate
setting activity was the most helpful from the entire
workshop. Many participants are reluctant to ask questions
or take time from the group to clarify their questions. When
the activity is deliberately set up to solicit questions,
there were many that made a great difference in their
understanding of the material.
4. Some additional training
observations and suggestions:
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Time sense is casual: every session began late, 15
minutes is not unusual. Breaks of 10 minutes often drifted
to 20 minutes. Business dress in most Asian countries for
men is a white long-sleeved shirt and tie (no jacket) and
dress, jacket, low heels and no stockings for women. Some
men wore suits or jackets to the workshops in Singapore.
Name tents show just first names on the front side. If
surnames are used, they are underlined.
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Participation during the sessions was passive unless
activity was requested. Preparing participants with a
written exercise, then to small groups greatly facilitated
large group discussions. Interaction and participative
workshops are considered more enjoyable and desirable, but
need to be well facilitated.
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Audiences are patient, not very critical or
judgmental. However, they ask specific questions if you talk
too much in generalities or theory. It is considered
inappropriate to confront others directly. When disagreeing,
nervous laughter is a typical response. You are likely to
get "not yet" instead of a flat "no".
Many Asian trainers face the same concerns we have
in Orange County. How to accomplish more with less, how to
prove the cost-effectiveness of training, and how to keep
current with the effect of business and industry trends that
affect training. One of the biggest concerns was how to
develop managers to handle the changes that are here or on the way.
An excellent source of information on any country you plan to visit
is a "CULTURGRAM". This is a 4-6 page summary of what to expect in a
country. They are available in most large libraries and are
published by Brigham Young University (800-528-6279). Over 100
countries are covered by "CULTURGRAM"s.
The hospitality and openness of the people we met was wonderful.
We plan to continue presenting our workshops in Asia and have
returned trips planned for later this year. |